It’s My War is the fourth music video that Gordon Cowie Films has made for The Diamond Underground. The song and video is about dealing with alcholism, the people it affects, and the actual psychosis (both hallucinations and delusions) you go through while detoxing from alcohol.
Owning multiple production companies can be a stressful job that is not always rewarding creatively. Sometimes artists get stuck on their vision even when it’s not working and that can really hurt a project. Fortunately, that has never been the case with one of our favorite clients, The Diamond Underground. This is currently our forth video we have made for this artist now, but we still have never met the Ohio-based musician. The Diamond Underground has always spoiled us with creative freedom, and we feel it really has paid off in each video. It doesn’t matter if you are an event production company or music production company, the goal is to leave your customer thrilled about the whole experience. It’s amazing when you find an artist that has the same goal for your own experience as a filmmaker. The Diamond Underground has always given us a loose outline of what they are looking for, but at the end of the day they have always said they trust us and allowed us to take the creative reigns. As a video producer, that type of client confidence is music to our ears.
Having production companies that are based out on the West Coast, it doesn’t always make sense to fly across the country to get a video made as a client. That is where your client has to really trust you based on conversations you have had with them and your past work in your portfolio.
All of the casting and shooting took place in Phoenix, Arizona. We did all the filming in two days in just three locations. We decided to shoot the video in black and white in order to provide a timeless feel. We really wanted to depict the life of an addict and what they go through. We felt that being stuck in a hopeless vicious circle really depicted that struggle. We felt most addicts feel alone and that people can’t relate to what they are going through. As an onlooker you feel that if you just put more effort into helping the ones you care about that are struggling with addiction, you can make a difference. But the unfortunate truth is that the addict has to want their own sobriety for his or herself, and sometimes that necessitates hitting rock bottom first before he or she is willing to change anything.
To see more of music video producer Gordon Cowie Films work be sure to click the link video producer
Check out the rest of the artist’s work at The Diamond Underground website
Special thanks to all the actors and extras that took part in filming this project. The Alcoholic man: Josiah James Burgess. The Alcoholic’s Girlfriend: Chelsea Claire. The Father: Joe Jauch. The Mother: Angee Lewandowski. The Younger Self: Sean Laguna. Also special thanks to Roger Palaski, Vanessa Baer, Mark Stephenson and Alexandra Comeaux for stepping in as an extras.
John and Edward Grimes are the two members of an X Factor boy band that was as big of a hit on the show as 1 Direction, competitors which followed them in a later season. Jedward’s international success spans from Europe, including their home country of Ireland, all the way to Asia, and is now beginning to hit North America. This X Factor boy band came to Gordon Cowie Films looking to shoot four different music videos. They bravely decided to fly all the way from the UK to the U.S. in order to shoot fresh looking videos that were different from all the other videos currently being produced in Europe. The first video they decide to get started on was their self-titled album single “Ferocious.” The Jedward twins told us they wanted to make a video that showed their fans that they are more than just a boy band, but rather two talented artists with a tough side. The song, which marks a distinct departure from their previous work, encourages their fans to be bold in moving towards their dreams and to overcome all the nay sayers and hurdles who stand in the way of their success. This important message inspired John and Edward to give actress and longtime friend Tara Reid a call and ask her if she wanted to be part of the project. Tara has quite publicly seen her fair share of controversy while dealing with people saying negative things about her. Connected to the message of perseverance that Ferocious contains, she felt that the video was a perfect fit for her and agreed to be featured.
Gordon Cowie Films came together with the X factor boys and decided that we wanted the video to be about about a group of friends who were being threatened by a rival gang member le viagra pharmacie. This mysterious antagonist put their lives at risk by burning their hangout down and then going after their friend Tara Reid. What results is a call to action: the boys must find Tara and rescue her before it’s too late.
The rest of the casting for Ferocious was done in Phoenix, Arizona. The desert state was chosen as our primary location because of an abandoned dog track that is located just 40 minutes north of Phoenix. The dog track, which was abandoned 15 years ago and is now covered with graffiti, was perfect for this video. The other locations we used were in Los Angeles, California: the drainage channels that have been used to shoot numerous blockbuster movies (such as The Terminator and Out of Time) and an apartment building on Hollywood Blvd.
Even though the locations were six hours apart from each other, Jedward and our crew decided that this location was well worth the drive. It’s not everyday you find a set like this, especially if you are not paying a huge studio to furnish it.
The main performance scenes for Ferocious were filmed in a studio setup with a white paper backdrop. The lights used for this scene were two sets of Phillips Hue Lights that can be synched up to any song with alternating colors and strobe.
We hope you’ve enjoyed hearing a little bit of inside information about our shoot with Jedward! To learn more about the X Factor boy band, be sure to check out the official Jedward website
ATTENTION: CASTING FOR MUSIC VIDEO SHOOT
LEAD GIRL – female, early to mid 20s – pretty, natural look; reserved and obedient, but ready for rebellion
LEAD GUY – male, mid to late 20s – charming, handsome; James Dean type
BODYGUARD – male, early 30s to late 40s – muscled, tough brute
TROPHY WIFE – female, early to late 30s – beautiful but nasty wife of Tycoon and stepmother to Lead Girl
TYCOON – male, late 30s to late 50s – callous business man
ALSO CASTING EXTRAS – male and female, late teens to early 30s, to play activists and additional cameo roles
After a young man cheats his way out of a high stakes poker game, he finds himself embroiled in the heated conflict between a wealthy family and a group of underground activists.
Auditions are being held Friday, February 14th
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Video Directed and edited by
Gordon Cowie Films
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