An article about being a NEW YORK MUSIC VIDEO DIRECTOR and all the perks of being a New York Music Video Company. Be sure to keep up with our blog as we are always updating and be sure to reach out with any questions.
New York is one of our favorite places to film. It’s easy being a New York Music Video Company because of all the resources you have ate your disposal. You have unlimited amount of talented people willing to work, incredible locations and free exterior locations. When artists come to us their biggest hurdle is always their budget. They are paying for everything out of pocket and have no-one supporting them generally so every dollar counts. When shooting a music video the biggest costs are almost always the locations. Locations can run anywhere from $1500-$10,000 a spot for a day. Luckily there are better resource now with the opening and growth of Peerspace. So a big reason why we love New York is there is no lack of amazing exteriors. It’s a city where you can walk down any street and find something interesting. Also no-one will get on your ass for it. Shooting in LA can get some unwanted attention from security and police officers or even citizens having a bad day and want to cause a problem for you. In New York it’s as if there are so many people there that they can’t control it so they just kind of let you do whatever you please. Or maybe they are so busy they have no time to worry about stuff like that. The free locations are countless. For this music video we decided to take advantage of The High Line Park. This location is a New York Music Video Director dream. Literally it’s a walking strip with at least 20 useable locations. It’s also super quiet, not a lot of foot traffic for some reason, especially early in the morning.
Doing music video production in the United States has its perks. One of them being people from all over the world want to come here to shoot. America is known for there movies and music video among many other things. But the Hollywood dream lives here. What’s funny about America, is that if you make it here you pretty much are known all over the world. Our country is really the only place that truly has that effect. There are musicians here who we haven’t heard of for 20 years but they still have no problem selling out stadiums across the world still riding their old hits. Having a music video production team is essential and even having teams in each major filming city is important. Like we talked about a lot of artists don’t have a big budget so not having to fly additional people on their dollar is huge. One airline ticket isn’t that much but when you have 4-5 people that adds up quick. It’s so cheep if I book in advance I usually just cover it myself.
Fazura is one of the biggest actresses in Korea and she is huge in the fashion world and obviously as a singer. There team was going to be in New York Fashion Week and they had a tight schedule but they wanted to film with us. They had seen our work for years and wanted to connect. This choice was done very last minute and finding a location like the high-line where there is multiple shooting location inside of one location allowed us to save time, planning, and additional costs. She has a big team with her of about 8 people so not having to move 8 people around NY was very convenient.
Being a New York Videographer there is never a lack of work. There are people that like to create different video packages for business with a music video price list. I was always against this, I wanted to include everything in one cost. There are some New York Videographer that charge per piece of equipment they use. I’m personally so against this. I own my equipment and I’m not going to bring half of my equipment because they don’t have more of a budget to play with. I want to create the best project possible and why would I ever cheat an artist out of that because they don’t have enough money. Any crew members I’ve worked with that are like this I won’t work with ever again. They are the same people who ask about overtime 6 hours into a shoot. I literally sent a crew member home when he asked me about overtime at the 5 hour and 45 minute mark. I said and no you will be getting overtime and you actually will not be getting your full day rate, you will be paid for 5 hours and 45 minutes. I would never raise my price on a company once the terms are set. If the terms change that’s one thing, but I see these people that get $800 per day for doing a simple job and then on set they ask if they will be given gas money. Funny thing is this only happens in LA never NY. People in NY are hungrier to work you don’t find too many entitled people in New York, in LA they are a dime a dozen on sets. I’m someone who is willing to do 10 jobs if I have the time, I’m there to work, not move a light and sit for an hour and be on my phone. I think this is where Union’s really messed things up, I’m sure it did many wonderful things but it also made a lot of shitty lazy workers who watch the clock and don’t want to go the extra mile. I work on film because I love it and I’m there to get the job done. and we finish when we finish. In summary I love being a New York videographer because of all the resources and willing people to work their butts off.
If are you interested in learning more about our film side of things be sure to check out our other website. New York Music Video Company
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