One of the many music videos we made for the brother group Jedward
Make Your Own Luck was the second music video Gordon Cowie Films filmed for boy band Jedward off their new album Ferocious. At its core, this song is about being confident in yourself and working hard to turn your dreams into a reality rather than sitting around and waiting for them to happen.
Just after finishing up the video Ferocious, which was more of a raw, edgy video with cold color tones, the Jedward twins had decided that they wanted to make the video for Make Your Own Luck more light hearted and fun with a warm color base. We decided on a concept based on one simple question: what if John and Edward had been separated at birth and led two entirely different lives? In our imagining of this, Edward lives a life of luxury in the spotlight and John lives in a trailer, busting his butt to make a dollar. While scouting locations for another music video in Casa Grande, California, we stumbled upon a junk yard that we thought would be perfect to shoot as John’s “home.” We knocked on the door to ask if the owners would allow us to shoot at their home for a few hours, and they were more than willing. The irony of finding one of our important locations by sheer luck for a video called Make Your Own Luck was certainly not lost on us. We could have easily just driven by the location and assumed that most people wouldn’t want a film crew at their home, but instead we decided to be courageous, stop the vehicle, knock on their door to introduce ourselves and ask. The people living there were actually very generous and decided to let us use their whole junk yard and their dirt bikes for the shoot.
When we chose to make this video more light-hearted, we also decided to add some humor to the storyline. That is when Jedward gave their friend Comedian Margaret Cho a call and asked her to get involved in the project. Margaret Cho is best known for her acting in the hit comedy show Drop Dead Diva and her multiple standup comedy performances on Comedy Central. Margaret Cho was kind enough to open up her house to us to film in. For this scene, John works as her servant boy doing all sorts of odd jobs that Cho makes even more difficult, from cutting the grass with sissors to cleaning the floors with an old toothbrush. If you want to learn more about Margaret Cho’s comedy or her show Drop Dead Diva, be sure to check out her website Margaret Cho by clicking the link.
In the end, Jedward wanted the video to be about creating your own luck in life and not taking yourself too serious while doing it. This video was filmed in multiple cities: Scottsdale AZ, Casa Grand, CA, and Los Angeles California.
Our next video coming out with Jedward after Make Your Own Luck is Leave a Mark, which is also featured on the Ferocious album. Stay tuned for more behind the scenes information on that music video shoot!
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