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The Diamond Underground

“Video Producer” Gordon Cowie Films from Gordon Cowie Films on Vimeo. : “Video Producer” Gordon Cowie Films from Gordon Cowie … Continued

Jedward – Make Your Own Luck

Make Your Own Luck was the second music video Gordon Cowie Films filmed for boy band Jedward off their new … Continued

“Video Producer” Gordon Cowie Films from Gordon Cowie Films on Vimeo.


“Video Producer” Gordon Cowie Films from Gordon Cowie Films on Vimeo.

It’s My War is the fourth music video that Gordon Cowie Films has made for The Diamond Underground. The song and video is about dealing with alcholism, the people it affects, and the actual psychosis (both hallucinations and delusions) you go through while detoxing from alcohol. 


Video Producer

Owning multiple production companies can be a stressful job that is not always rewarding creatively. Sometimes artists get stuck on their vision even when it’s not working and that can really hurt a project. Fortunately, that has never been the case with one of our favorite clients, The Diamond Underground. This is currently our forth video we have made for this artist now, but we still have never met the Ohio-based musician. The Diamond Underground has always spoiled us with creative freedom, and we feel it really has paid off in each video. It doesn’t matter if you are an event production company or music production company, the goal is to leave your customer thrilled about the whole experience. It’s amazing when you find an artist that has the same goal for your own experience as a filmmaker. The Diamond Underground has always given us a loose outline of what they are looking for, but at the end of the day they have always said they trust us and allowed us to take the creative reigns. As a video producer, that type of client confidence is music to our ears. 


Having production companies that are based out on the West Coast, it doesn’t always make sense to fly across the country to get a video made as a client. That is where your client has to really trust you based on conversations you have had with them and your past work in your portfolio. 


All of the casting and shooting took place in Phoenix, Arizona. We did all the filming in two days in just three locations. We decided to shoot the video in black and white in order to provide a timeless feel. We really wanted to depict the life of an addict and what they go through. We felt that being stuck in a hopeless vicious circle really depicted that struggle. We felt most addicts feel alone and that people can’t relate to what they are going through. As an onlooker you feel that if you just put more effort into helping the ones you care about that are struggling with addiction, you can make a difference. But the unfortunate truth is that the addict has to want their own sobriety for his or herself, and sometimes that necessitates hitting rock bottom first before he or she is willing to change anything. 


To see more of music video producer Gordon Cowie Films work be sure to click the link video producer


Check out the rest of the artist’s work at The Diamond Underground website



Special thanks to all the actors and extras that took part in filming this project. The Alcoholic man: Josiah James Burgess. The Alcoholic’s Girlfriend: Chelsea Claire. The Father: Joe Jauch. The Mother: Angee Lewandowski. The Younger Self: Sean Laguna. Also special thanks to Roger Palaski, Vanessa Baer, Mark Stephenson and Alexandra Comeaux for stepping in as an extras.

Make Your Own Luck was the second music video Gordon Cowie Films filmed for boy band Jedward off their new album Ferocious. At its core, this song is about being confident in yourself and working hard to turn your dreams into a reality rather than sitting around and waiting for them to happen. 

Make Your Own Luck

Just after finishing up the video Ferocious, which was more of a raw, edgy video with cold color tones, the Jedward twins had decided that they wanted to make the video for Make Your Own Luck more light hearted and fun with a warm color base. We decided on a concept based on one simple question: what if John and Edward had been separated at birth and led two entirely different lives? In our imagining of this, Edward lives a life of luxury in the spotlight and John lives in a trailer, busting his butt to make a dollar. While scouting locations for another music video in Casa Grande, California, we stumbled upon a junk yard that we thought would be perfect to shoot as John’s “home.” We knocked on the door to ask if the owners would allow us to shoot at their home for a few hours, and they were more than willing. The irony of finding one of our important locations by sheer luck for a video called Make Your Own Luck was certainly not lost on us. We could have easily just driven by the location and assumed that most people wouldn’t want a film crew at their home, but instead we decided to be courageous, stop the vehicle, knock on their door to introduce ourselves and ask. The people living there were actually very generous and decided to let us use their whole junk yard and their dirt bikes for the shoot. 

Margaret Cho

When we chose to make this video more light-hearted, we also decided to add some humor to the storyline. That is when Jedward gave their friend Comedian Margaret Cho  a call and asked her to get involved in the project. Margaret Cho is best known for her acting in the hit comedy show Drop Dead Diva and her multiple standup comedy performances on Comedy Central.  Margaret Cho was kind enough to open up her house to us to film in. For this scene, John works as her servant boy doing all sorts of odd jobs that Cho makes even more difficult, from cutting the grass with sissors to cleaning the floors with an old toothbrush. If you want to learn more about Margaret Cho’s comedy or her show Drop Dead Diva, be sure to check out her website Margaret Cho by clicking the link. 

In the end, Jedward wanted the video to be about creating your own luck in life and not taking yourself too serious while doing it. This video was filmed in multiple cities: Scottsdale AZ, Casa Grand, CA, and Los Angeles California. 

Our next video coming out with Jedward after Make Your Own Luck is Leave a Mark, which is also featured on the Ferocious album. Stay tuned for more behind the scenes information on that music video shoot! 




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